XCEL MEDIA LIMITED   

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The XCEL Philosophy

XCEL INTERNATIONAL Magazine, which got its name as a coinage from the word 'Excel' to portray our ideals of excellence, is a high profile, full-colour general-purpose celebrity magazine with the motive of promoting excellence among Africans in general.

It is unarguably a known fact that the mass media remains a potent instrument for projecting the image of a people. It is the weapon which corporate organizations, public and private institutions as well as governments have used in the civilized world to build their image. Despite this awareness and, in spite of the proliferation of media organizations in Africa, the reputation of the continent in the eyes of the globe remains the old unpleasant history it had been. Its image had become so bastardized, so much so that their origin is no longer a thing of pride to so many Africans. In essence therefore, Nigeria as an integral part of the continent has its own share of the problem and hence the birth of this noble dream within her shores.

Like every other media outfit, XCEL's main motive is to enlighten and educate our teeming readers whose scope has been further enlarged with our presence on the worldwide web. In doing so, the magazine attempts to adopt a positive approach that will assist in building our continental image. There is no doubting the fact that there are several Nigerians and Africans who have excelled in various fields. The achievements of some of these individuals or corporate organizations are in most cases, relatively unpopular as a result of inadequate publicity and more often than not, lack of concerted efforts at reaching the globe with our positive tales. XCEL, with the burning desire to bring to light the achievements of these individuals and organizations, shall scavenge the entire African community and get such exploits exposed through publications in the magazine.

Our strategy is to celebrate Africans who are excelling in their various fields of endeavor either in the arts, the academics, business, politics, etc. as a way of projecting them as role models for our tomorrow generation. Our three cardinal points shall remain our PEP (People, Events & Places) option. XCEL's projection method is an attempt to foster the expression of a continental identity. This method, which is basically a positive approach to journalism, we believe, will contribute in no small measure to the development of the continent. The approach is specifically geared towards promoting internal strive among Africans to excel in their various disciplines with an anticipated overall impact that will lead to the eventual development of Africa in its entirety.

Above all, the inclination of XCEL, first and foremost, is to arouse the desire for excellence amongst Africans through our write-ups, project and create broad awareness of abounding talents by celebrating those who perform outstandingly, thereby encouraging a general strive for excellence.

In a nutshell, XCEL apart from being a source of enlightenment, exalts infotainment as core values for its readers as well as project and promote the identity of Africans and indeed, the entire black race. It is a magazine for politicians, business executives, tourists, and everyone who has a patriotic interest in Africa and her development agenda.

With such an onerous task of celebrating the black continent, we cannot but parade a team of prolific professionals and writers with variegated exposure in journalism and Public Relations.